A renowned furnishing brand based out of New Delhi since 1969, Purple Fable undertook Talwar Fabrik’s rebranding exercise and created an identity that catches the pulse of today yet retains the roots of the brand and its legacy. The extensive branding exercise included signages at different points across their massive retail store, stationery, bags, etc. This was followed by creating a fresh look for their social media platforms, where a brand legacy-focused campaign was launched. The social media content strategy is further complemented with an aggressive performance marketing scope that includes Google Search, Display Ads, LinkedIn Ads etc.