Case Study: Unifying a Brand, Igniting Growth for Boingg!

Client: Boingg!, an innovative kids’ furniture brand with 6 retail stores in India.

Objective: To overhaul Boingg!’s social media presence by introducing a consistent aesthetic and a fresh, unified content strategy. The goal was to improve brand perception, drive higher engagement, and accelerate follower growth to support their in-store and online presence.

The Challenge:

Boingg! had built a strong reputation and a growing physical footprint, but their social media channels lacked a cohesive and professional identity. The content felt unstructured, the aesthetics were inconsistent, and the narrative did not fully reflect the brand’s fun, quirky, and quality-driven ethos. The brand needed a partner to bring its digital presence up to the same standard as its premium products.

Our Approach:

Boingg! partnered with Purple Fable to address this critical need. As a branding agency, we understood that the problem went beyond just a content calendar—it required a fundamental re-evaluation of their digital brand identity.

Our strategy was centered on a three-pronged approach:

1. Brand Aesthetics & Uniformity: We began by developing a comprehensive visual style guide for all social media channels. This included defining a consistent color palette, typography, and photography style that was vibrant, modern, and aligned with the brand’s core values of safety, style, and fun.
2. Fresh Narrative & Storytelling: We moved away from a transactional, product-focused approach to a more human, narrative-driven strategy. Our content pillars focused on storytelling, showcasing not just the furniture but the moments of joy, creativity, and adventure it enables for children and parents. This included a mix of behind-the-scenes content, user-generated stories, and educational tips.
3. Comprehensive Content Management: We took charge of all social media management, including strategic content planning, video production, and influencer collaborations. We meticulously planned and executed video shoots to capture the true essence of the brand, creating high-quality, engaging visuals that resonated with the target audience.

The Impact:

The results of our partnership were immediate and significant. The newly implemented uniform style and storytelling approach completely transformed Boingg!’s social media pages.

• Dramatic Improvement in Engagement: By creating content that was not just visually appealing but also emotionally resonant, we saw a considerable rise in likes, comments, and shares across all platforms.
• Accelerated Follower Growth: The improved content and consistent presence led to a significant and sustained increase in follower numbers, expanding the brand’s reach to a wider audience of parents.
• Enhanced Brand Perception: The cohesive and professional digital identity reinforced Boingg!’s position as a premium, reliable, and trustworthy brand in the kids’ furniture market.

By bringing a fresh, unified voice and vision to their social media, Purple Fable successfully transformed Boingg!’s digital presence, proving that a strong brand identity is the foundation for sustained growth and meaningful customer connection.