Client: Aspect Hospitality, the hospitality arm of Aspect Global, a Mumbai-based conglomerate with a diverse portfolio.

Objective: To elevate Aspect Hospitality’s digital presence by redesigning key restaurant websites and creating a new corporate website. The goal was to infuse a sense of international grandeur and sophistication into their online platforms, with a strong focus on superior UI/UX to match their world-class dining and service experiences.

The Challenge:

Aspect Hospitality’s existing restaurant websites for its renowned Mumbai venues, like Radio Bar, didn’t fully capture the vibrancy and upscale nature of their physical locations. The digital experience lacked the international polish and intuitive design that their discerning clientele expected. The challenge was to bring a cohesive, world-class aesthetic and user experience to their digital portfolio, starting with key brands and extending to the corporate website.

Our Approach:

Aspect Hospitality chose Purple Fable for our unique international exposure and expertise in designing elevated digital experiences. Our strategy was a phased approach focused on both brand-specific narratives and a unified corporate identity.

1. Revitalizing Brand Websites (Radio Bar & Nom Nom):

   • Radio Bar (radiobar.in): We redesigned the website for this Mumbai nightlife staple. The focus was to create an electrifying digital experience that mirrored the bar’s unique ambiance, contagious energy, and curated music. We enhanced the UI/UX to ensure a seamless journey from browsing to booking, reflecting its status as more than just a bar, but a celebration.

   • Nom Nom (nomnom.in): For this Pan-Asian culinary adventure, we created a brand-new website from scratch. The design was crafted to transport visitors with captivating visuals and rich descriptions that evoked the restaurant’s enchanting aromas, vibrant colors, and unparalleled flavors, showcasing a true “journey for the tastebuds.”

2. Elevating the Corporate Presence (AspectHospitality.com):

   • Following the successful redesign of their restaurant sites, we were tasked with their corporate website. Aspect Hospitality wanted a site that conveyed the grandeur and scale of their entire hospitality group. We focused on a clean, luxurious design with intuitive navigation to showcase their diverse portfolio of world-class dining, vibrant lounges, and versatile event spaces, delivering the international feel they desired.

The Impact:

Our partnership with Aspect Hospitality transformed their digital landscape. By redesigning their key restaurant websites with a strong focus on UI/UX, we created online platforms that truly reflected the quality of their physical spaces, driving higher engagement and a better user experience.

The success of these projects directly led to us securing the mandate for the Aspect Hospitality corporate website. This demonstrated their trust in our ability to not only design for individual brands but also to capture the essence and scale of a large, diversified conglomerate, positioning Aspect Hospitality as a leader in refined, international-standard experiences in Mumbai’s competitive hospitality market.